SelectedWork
Building a 0‑1 Product that unlocks going out for Maurit…
Designed a 0-1 product for PassPrivé Platforms end-to-end from product discovery to launch. This platform is designed to make Mauritius more discoverable and rewards more accessible to its locals and expats.
Core Product Design
Engagement that Turned into Orders: Cult Weekender
Designed a cohort-based engagement experience that connected Cult fitness users with commerce offerings through interactive rewards and personalized coupon journeys, driving the highest banner CTR in Cult history and a ~68% increase in campaign-period orders.
Product Design
Visual Design
Titan Kaizen Mela - Designing a Virtual Interactive Platform
Reimagined Titan’s Kaizen Mela showcase as a gamified digital platform, driving participation growth from 2.5K to 9K+ employees while making innovation more accessible company-wide.
UX Research
Product led growth
Cultstore: E-commerce Page Revamp
How we reduced design chaos, improved product discovery, and slowly moved away from “everything is on sale” commerce - Revamped the Cultstore e-commerce experience to surface new launches, MVPs, and core products more effectively.
Design Strategy
E-Commerce Redesign
PassPrivé Design System: Foundations built to scale
Designed a 0-1 product end-to-end from product discovery to launch. This platform is designed to make Mauritius more discoverable and rewards more accessible for users.
Core Product Design
UX Research
Helping tourists discover, explore and plan confidently
Coming Soon
User Research
UX Research
Visual Design