Product &
Visual Designer

I'm a graduate from the National Institute of Design, currently leading product design at PassPrivé, previously at Cult.fit

Resumé

art & illustration - my first interests

Although my journey originally began with researching and understanding in depth before starting any project (a harcore NID rule) , my professional journey started in visual & graphic design and over time I found myself increasingly drawn to the logic behind experiences: how systems work, how users move through them, and how thoughtful interactions can quietly solve real problems. Over the past 4.5+ years, I’ve worked across product and visual, previously worked as a senior designer at Cult.fit, currently working as a lead product design consultant at PassPrivé - always up for amazing opportunites to strategize and design products end-to-end that's research led while aligning with business goals.

SelectedWork

Building a 0‑1 Product that unlocks going out for Maurit…

Designed a 0-1 product for PassPrivé Platforms end-to-end from product discovery to launch. This platform is designed to make Mauritius more discoverable and rewards more accessible to its locals and expats.

Core Product Design

Engagement that Turned into Orders: Cult Weekender

Designed a cohort-based engagement experience that connected Cult fitness users with commerce offerings through interactive rewards and personalized coupon journeys, driving the highest banner CTR in Cult history and a ~68% increase in campaign-period orders.

Product Design

Visual Design

Titan Kaizen Mela - Designing a Virtual Interactive Platform

Reimagined Titan’s Kaizen Mela showcase as a gamified digital platform, driving participation growth from 2.5K to 9K+ employees while making innovation more accessible company-wide.

UX Research

Product led growth

Cultstore: E-commerce Page Revamp

How we reduced design chaos, improved product discovery, and slowly moved away from “everything is on sale” commerce - Revamped the Cultstore e-commerce experience to surface new launches, MVPs, and core products more effectively.

Design Strategy

E-Commerce Redesign

PassPrivé Design System: Foundations built to scale

Designed a 0-1 product end-to-end from product discovery to launch. This platform is designed to make Mauritius more discoverable and rewards more accessible for users.

Core Product Design

UX Research

Helping tourists discover, explore and plan confidently

Coming Soon

User Research

UX Research

Visual Design

Design in Action

Myntra Cultstore Page

Worked on Cultstore Myntra Page to increase discoverability of our products, new launches and MVPs

Experiments:
Vibe Coding

What did you cook today?

Built this because calorie tracking apps felt like manual task. With this, I simply talk about what I cooked, the ingredients & the quantity. AI transcribes, estimates kcal & protein and logs it instantly while a visual calendar helps me quickly understand whether I've met my goals.

Between Us, in a Box (WIP)

Busy lives leave little energy for long chats, but not for love. As modern social apps demand constant replies, people quietly drift apart. So I co-built a shared keepsake box where two people can leave little pieces for each other to discover - slowly, and without pressure.